Client story
A vibrant and playful office for game makers

Size
4300 sqm
Duration
6 months
Services
Challenge

Socialpoint, a leading mobile video game design company, tasked Tétris with the complex challenge of transforming their office into an inviting hub for their digitally native workforce. The challenge was to create a captivating environment that merged gaming and work, allowing freedom and creativity to flow unhindered. This necessitated an understanding of the diverse needs of a highly creative team. The space needed to balance the real and virtual worlds: an open, natural space conducive to concentration, and enclosed monochrome areas designed for collaboration. Adding another layer of complexity, the office’s design had to encompass the vibrant essence of Barcelona—the city of the company’s origin.
Solution

Our approach was rooted in neuroarchitecture, focusing on biophilic design principles that incorporate fractal patterns, and authentic materials. This created an office that mirrored the natural and virtual interplay essential to Socialpoint's ethos. The open space was imagined as a Mediterranean cityscape, featuring rounded white architecture, semi-circular arches, and lush vegetation. This design forged an illusion of an open playscape, using natural elements to enhance focus and connection to reality.
Conversely, the monochrome collaboration areas provided a flexible, virtual-like environment that blurred spatial boundaries. Here, adaptable furniture facilitated endless configurations, fostering teamwork and creativity. Each area was infused with corporate colors tailored to evoke specific emotions: green in open spaces to lessen fatigue, yellow in agile meeting rooms to boost creativity, and red in focus rooms to sharpen attention.
Dynamic lighting environments were designed to adapt to users’ needs, while varied spatial situations, like cozy cocoons and stepped seating, encouraged exploration and interaction. Community spaces, including the agora, cafeteria, and gym, along with amenities such as a physiotherapy room, were strategically placed to generate a sense of community.
We infused local Catalonian craftsmanship throughout the space with hand-dyed ceramics, artisanal rattan elements, and custom graphics merging game imagery with Barcelona’s architectural emblems. Patterns, reminiscent of the city’s hydraulic tiles, celebrated Socialpoint’s heritage. The result was a vibrant, playful, and immersive space that transformed work into a game-like experience, boosting creativity and making Socialpointers feel connected to a greater purpose.
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          \r\n
          <p><a href="https://www.socialpoint.es/" target="_blank" rel="noopener">Socialpoint</a>, a leading mobile video game design company, tasked Tétris with the complex challenge of transforming their office into an inviting hub for their digitally native workforce. The challenge was to create a captivating environment that merged gaming and work, allowing freedom and creativity to flow unhindered. This necessitated an understanding of the diverse needs of a highly creative team. The space needed to balance the real and virtual worlds: an open, natural space conducive to concentration, and enclosed monochrome areas designed for collaboration. Adding another layer of complexity, the office’s design had to encompass the vibrant essence of Barcelona—the city of the company’s origin.</p>\r\n
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          \r\n
          <p>Our approach was rooted in neuroarchitecture, focusing on biophilic design principles that incorporate fractal patterns, and authentic materials. This created an office that mirrored the natural and virtual interplay essential to Socialpoint's ethos. The open space was imagined as a Mediterranean cityscape, featuring rounded white architecture, semi-circular arches, and lush vegetation. This design forged an illusion of an open playscape, using natural elements to enhance focus and connection to reality.</p>\r\n
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        <h2 id="challenge" class="tab">Challenge</h2>\r\n
        <p><a href="https://www.socialpoint.es/" target="_blank" rel="noopener">Socialpoint</a>, a leading mobile video game design company, tasked Tétris with the complex challenge of transforming their office into an inviting hub for their digitally native workforce. The challenge was to create a captivating environment that merged gaming and work, allowing freedom and creativity to flow unhindered. This necessitated an understanding of the diverse needs of a highly creative team. The space needed to balance the real and virtual worlds: an open, natural space conducive to concentration, and enclosed monochrome areas designed for collaboration. Adding another layer of complexity, the office’s design had to encompass the vibrant essence of Barcelona—the city of the company’s origin.</p>\r\n
        """
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        <h2 id="solution" class="tab">Solution</h2>\r\n
        <p>Our approach was rooted in neuroarchitecture, focusing on biophilic design principles that incorporate fractal patterns, and authentic materials. This created an office that mirrored the natural and virtual interplay essential to Socialpoint's ethos. The open space was imagined as a Mediterranean cityscape, featuring rounded white architecture, semi-circular arches, and lush vegetation. This design forged an illusion of an open playscape, using natural elements to enhance focus and connection to reality.</p>\r\n
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      +posts: array:3 [
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          +post_date: "2017-04-19 16:05:50"
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          +post_content: """
            <p>Tétris, the fit-out division of JLL was chosen by Schweppes to undertake the design and construction of its new offices.<br />\r\n
            The offices are located in the Castellana 200 complex and Schweppes was the first company to occupy the new building. The works were carried out right in the middle of summer holiday season, which represented a major challenge in terms of ensuring work was completed on time. In the end Tétris was able to keep everything on schedule, ensuring the success of the project.<br />\r\n
            The design reflects the strong corporate identity of Schweppes and the brand values to perfection. Portraying the legacy and style of such an iconic brand was another of the major challenges of the project. <br />\r\n
            The overriding objective was to create spaces that exuded the Schweppes brand and style, forming a space that inspired workers and made one feel at home.</p>\r\n
            <p>&nbsp;</p>
            """
          +post_title: "Office delivered within a tight timescale"
          +post_excerpt: "Tétris carries out the design and execution of Schweppes' new offices in Madrid, with a surface area of 3,000 m² divided over two floors"
          +post_status: "publish"
          +comment_status: "closed"
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          +post_name: "office-delivered-within-a-tight-timescale"
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          +post_modified: "2017-04-19 16:05:50"
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        1 => WP_Post {#5089
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          +post_date: "2017-04-19 20:27:02"
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          +post_content: """
            <p>AstraZeneca is a pharmaceuticals firm that operates globally from its base in London, in the United Kingdom. After carry out the bidding procedure, Tétris was entrusted with the setting up of its offices in Barcelona.<br />\r\n
             The offices are located on Avenida Diagonal in Barcelona, one of the city's most important thoroughfares. Tétris prepared the project for the offices and executed the works within a term of 8 weeks, carefully selecting materials, resolving construction aspects and equipping them with made-to-measure furniture.<br />\r\n
             The diversity of spaces and different ambiences meant that this project has a unique character and made these offices a benchmark project for pharmaceuticals firms internationally.</p>\r\n
            <p>&nbsp;</p>
            """
          +post_title: "New look & feel for pharma group"
          +post_excerpt: "Tétris develops the project and works for pharmaceutical firm AstraZeneca in Barcelona. "
          +post_status: "publish"
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          +post_date: "2017-04-19 20:31:47"
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          +post_content: """
            <p>The design and construction of the new offices of JLL on Castellana 79, in the financial heart of the capital, were something of an inside job for Tétris.<br />\r\n
             The new offices had to meet a variety of needs: multiple collaborative spaces and meeting rooms, a unique space for holding meetings with clients, equipped with the latest new developments in climate control and sustainability.<br />\r\n
             Another of the key points of the project was the stairway as an essential element linking two floors. The solution designed by Tétris was elegant and sober while at the same time functional, combining wood with more aggressive lighting.<br />\r\n
             Wood constituted the leading theme of what was a traditional and young concept, set off against more colourful elements that help distinguish different zones. Priority was given to the creation of innovative spaces properly equipped with the latest technology. The aim was to generate synergies and prioritise communication between the different departments.</p>\r\n
            <p>&nbsp;</p>
            """
          +post_title: "Amazing Design+Build for consultancy firm"
          +post_excerpt: "Tétris carries out the design and build of the new JLL offices situated in the Madrid CBD."
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      +post: WP_Post {#5077}
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        <p><a href="https://www.socialpoint.es/" target="_blank" rel="noopener">Socialpoint</a>, a leading mobile video game design company, tasked Tétris with the complex challenge of transforming their office into an inviting hub for their digitally native workforce. The challenge was to create a captivating environment that merged gaming and work, allowing freedom and creativity to flow unhindered. This necessitated an understanding of the diverse needs of a highly creative team. The space needed to balance the real and virtual worlds: an open, natural space conducive to concentration, and enclosed monochrome areas designed for collaboration. Adding another layer of complexity, the office’s design had to encompass the vibrant essence of Barcelona—the city of the company’s origin.</p>\r\n
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        <p>Our approach was rooted in neuroarchitecture, focusing on biophilic design principles that incorporate fractal patterns, and authentic materials. This created an office that mirrored the natural and virtual interplay essential to Socialpoint's ethos. The open space was imagined as a Mediterranean cityscape, featuring rounded white architecture, semi-circular arches, and lush vegetation. This design forged an illusion of an open playscape, using natural elements to enhance focus and connection to reality.</p>\r\n
        <p>Conversely, the monochrome collaboration areas provided a flexible, virtual-like environment that blurred spatial boundaries. Here, adaptable furniture facilitated endless configurations, fostering teamwork and creativity. Each area was infused with corporate colors tailored to evoke specific emotions: green in open spaces to lessen fatigue, yellow in agile meeting rooms to boost creativity, and red in focus rooms to sharpen attention.</p>\r\n
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        <p>We infused local Catalonian craftsmanship throughout the space with hand-dyed ceramics, artisanal rattan elements, and custom graphics merging game imagery with Barcelona’s architectural emblems. Patterns, reminiscent of the city’s hydraulic tiles, celebrated Socialpoint’s heritage. The result was a vibrant, playful, and immersive space that transformed work into a game-like experience, boosting creativity and making Socialpointers feel connected to a greater purpose.</p>
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      <p><a href="https://www.socialpoint.es/" target="_blank" rel="noopener">Socialpoint</a>, a leading mobile video game design company, tasked Tétris with the complex challenge of transforming their office into an inviting hub for their digitally native workforce. The challenge was to create a captivating environment that merged gaming and work, allowing freedom and creativity to flow unhindered. This necessitated an understanding of the diverse needs of a highly creative team. The space needed to balance the real and virtual worlds: an open, natural space conducive to concentration, and enclosed monochrome areas designed for collaboration. Adding another layer of complexity, the office’s design had to encompass the vibrant essence of Barcelona—the city of the company’s origin.</p>\r\n
      """
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      <h2 id="solution" class="tab">Solution</h2>\r\n
      <p>Our approach was rooted in neuroarchitecture, focusing on biophilic design principles that incorporate fractal patterns, and authentic materials. This created an office that mirrored the natural and virtual interplay essential to Socialpoint's ethos. The open space was imagined as a Mediterranean cityscape, featuring rounded white architecture, semi-circular arches, and lush vegetation. This design forged an illusion of an open playscape, using natural elements to enhance focus and connection to reality.</p>\r\n
      <p>Conversely, the monochrome collaboration areas provided a flexible, virtual-like environment that blurred spatial boundaries. Here, adaptable furniture facilitated endless configurations, fostering teamwork and creativity. Each area was infused with corporate colors tailored to evoke specific emotions: green in open spaces to lessen fatigue, yellow in agile meeting rooms to boost creativity, and red in focus rooms to sharpen attention.</p>\r\n
      <p>Dynamic lighting environments were designed to adapt to users’ needs, while varied spatial situations, like cozy cocoons and stepped seating, encouraged exploration and interaction. Community spaces, including the agora, cafeteria, and gym, along with amenities such as a physiotherapy room, were strategically placed to generate a sense of community.</p>\r\n
      <p>We infused local Catalonian craftsmanship throughout the space with hand-dyed ceramics, artisanal rattan elements, and custom graphics merging game imagery with Barcelona’s architectural emblems. Patterns, reminiscent of the city’s hydraulic tiles, celebrated Socialpoint’s heritage. The result was a vibrant, playful, and immersive space that transformed work into a game-like experience, boosting creativity and making Socialpointers feel connected to a greater purpose.</p>
      """
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    <p>Our approach was rooted in neuroarchitecture, focusing on biophilic design principles that incorporate fractal patterns, and authentic materials. This created an office that mirrored the natural and virtual interplay essential to Socialpoint's ethos. The open space was imagined as a Mediterranean cityscape, featuring rounded white architecture, semi-circular arches, and lush vegetation. This design forged an illusion of an open playscape, using natural elements to enhance focus and connection to reality.</p>\r\n
    <p>Conversely, the monochrome collaboration areas provided a flexible, virtual-like environment that blurred spatial boundaries. Here, adaptable furniture facilitated endless configurations, fostering teamwork and creativity. Each area was infused with corporate colors tailored to evoke specific emotions: green in open spaces to lessen fatigue, yellow in agile meeting rooms to boost creativity, and red in focus rooms to sharpen attention.</p>\r\n
    <p>Dynamic lighting environments were designed to adapt to users’ needs, while varied spatial situations, like cozy cocoons and stepped seating, encouraged exploration and interaction. Community spaces, including the agora, cafeteria, and gym, along with amenities such as a physiotherapy room, were strategically placed to generate a sense of community.</p>\r\n
    <p>We infused local Catalonian craftsmanship throughout the space with hand-dyed ceramics, artisanal rattan elements, and custom graphics merging game imagery with Barcelona’s architectural emblems. Patterns, reminiscent of the city’s hydraulic tiles, celebrated Socialpoint’s heritage. The result was a vibrant, playful, and immersive space that transformed work into a game-like experience, boosting creativity and making Socialpointers feel connected to a greater purpose.</p>
    """
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