Client story
A hybrid hospitality model

Size
5000 sqm
Duration
8 months
Services
Challenge

The Social Hub is a groundbreaking force in the hybrid hospitality sector. Evolving from the vision of The Student Hotel, The Social Hub is a dynamic intersection, seamlessly integrating diverse accommodation options with a wide range of services and contemporary, multifunctional spaces, redefining how we live, work, and socialize.
This project has breathed new life into a 24,000 sq m area in the former Customs House industrial zone in Rome's San Lorenzo district, transforming it into a vibrant hub for travelers, students, and local residents alike. Three interconnected buildings, surrounded by a 10,000 sq m park, offer a unique experience: 392 rooms catering to every need, state-of-the-art co-working spaces that foster productivity, recreational and event areas that encourage socialization, a wide choice of dining options, a panoramic rooftop pool with a solarium, and a 24/7 gym.
The Social Hub champions responsible and forward-thinking hospitality, creating a positive impact on both the community and the environment. This initiative is part of a larger urban regeneration project with significant social impact, placing sustainability at its core through the implementation of eco-friendly practices that have earned the structure a BREEAM "Very Good" certification.
Solution

We delivered the interior fit-out for The Social Hub, encompassing civil works, MEP installations, and the furnishing of both interior and exterior common areas, including the co-working spaces. Our meticulous attention to detail is evident in the carefully selected finishes, diverse materials, bespoke lighting solutions, designer furniture, and extensive custom carpentry, all complemented by high-end decorative accessories.
Our work spanned four floors. On the ground floor, guests are welcomed by the lobby, "grab&stay" areas featuring a central bar, and a dramatic tiered seating area leading to the lower ground floor. This level includes a restaurant, the M&E area for meetings and events, a pizzeria, and a communal kitchen for students. The lower ground floor also houses additional common areas, laundry facilities, and a gym. The first floor is entirely dedicated to co-working, offering enclosed and open-plan offices, meeting rooms, break areas, and an expansive private terrace. Finally, on the rooftop, we created a functional area to complement the swimming pool.
The design is distinguished by a modern and dynamic aesthetic, enhanced by natural elements that promote well-being. The shared areas were conceived as versatile and easily adaptable environments, catering to a variety of work and social needs. The spacious and flexible event spaces are ideal for hosting initiatives of all kinds. Lounge areas and bars invite relaxation and conviviality, thanks to comfortable seating, sophisticated furnishings, soft lighting, and natural materials. Even service areas, such as the laundry room, have been designed to transform functionality into a pleasant experience. Unique design details contribute to creating a strong and distinctive visual identity, offering welcoming and stimulating environments characterized by a careful combination of colors, original furnishings, and details that reflect the essence of The Social Hub.
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          \r\n
          <p><a href="https://www.thesocialhub.co/" target="_blank" rel="noopener">The Social Hub</a> is a groundbreaking force in the hybrid hospitality sector. Evolving from the vision of The Student Hotel, The Social Hub is a dynamic intersection, seamlessly integrating diverse accommodation options with a wide range of services and contemporary, multifunctional spaces, redefining how we live, work, and socialize.</p>\r\n
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          \r\n
          <p>We delivered the interior fit-out for The Social Hub, encompassing civil works, MEP installations, and the furnishing of both interior and exterior common areas, including the co-working spaces. Our meticulous attention to detail is evident in the carefully selected finishes, diverse materials, bespoke lighting solutions, designer furniture, and extensive custom carpentry, all complemented by high-end decorative accessories.</p>\r\n
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          <p>&nbsp;</p>
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        <h2 id="challenge" class="tab">Challenge</h2>\r\n
        <p><a href="https://www.thesocialhub.co/" target="_blank" rel="noopener">The Social Hub</a> is a groundbreaking force in the hybrid hospitality sector. Evolving from the vision of The Student Hotel, The Social Hub is a dynamic intersection, seamlessly integrating diverse accommodation options with a wide range of services and contemporary, multifunctional spaces, redefining how we live, work, and socialize.</p>\r\n
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        <p>The Social Hub champions responsible and forward-thinking hospitality, creating a positive impact on both the community and the environment. This initiative is part of a larger urban regeneration project with significant social impact, placing sustainability at its core through the implementation of eco-friendly practices that have earned the structure a BREEAM "Very Good" certification.</p>\r\n
        """
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        <h2 id="solution" class="tab">Solution</h2>\r\n
        <p>We delivered the interior fit-out for The Social Hub, encompassing civil works, MEP installations, and the furnishing of both interior and exterior common areas, including the co-working spaces. Our meticulous attention to detail is evident in the carefully selected finishes, diverse materials, bespoke lighting solutions, designer furniture, and extensive custom carpentry, all complemented by high-end decorative accessories.</p>\r\n
        <p>Our work spanned four floors. On the ground floor, guests are welcomed by the lobby, "grab&amp;stay" areas featuring a central bar, and a dramatic tiered seating area leading to the lower ground floor. This level includes a restaurant, the M&amp;E area for meetings and events, a pizzeria, and a communal kitchen for students. The lower ground floor also houses additional common areas, laundry facilities, and a gym. The first floor is entirely dedicated to co-working, offering enclosed and open-plan offices, meeting rooms, break areas, and an expansive private terrace. Finally, on the rooftop, we created a functional area to complement the swimming pool.</p>\r\n
        <p>The design is distinguished by a modern and dynamic aesthetic, enhanced by natural elements that promote well-being. The shared areas were conceived as versatile and easily adaptable environments, catering to a variety of work and social needs. The spacious and flexible event spaces are ideal for hosting initiatives of all kinds. Lounge areas and bars invite relaxation and conviviality, thanks to comfortable seating, sophisticated furnishings, soft lighting, and natural materials. Even service areas, such as the laundry room, have been designed to transform functionality into a pleasant experience. Unique design details contribute to creating a strong and distinctive visual identity, offering welcoming and stimulating environments characterized by a careful combination of colors, original furnishings, and details that reflect the essence of The Social Hub.</p>\r\n
        <p>&nbsp;</p>
        """
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      +posts: array:3 [
        0 => WP_Post {#5141
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          +post_date: "2020-01-29 10:20:24"
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          +post_content: """
            <p style="text-align: justify;">On behalf of the property, the Tétris team was appointed to carry out the total renovation of 138 rooms and 23 suites - including the luxurious Royal and Presidential suites, where pastel shades blend elegantly into lavishly furnished and stylish interiors - located within the historic building where the iconic St. Regis hotel in Rome has been based for 125 years. </p>\r\n
            <p style="text-align: justify;">The project also included the renewal of the common areas, some structural and fire prevention improvements as well as the restoration of the external facades subject to architectural restrictions, including the replacement of the windows and the restoration of the <em>porte-cochère</em>.</p>\r\n
            <p style="text-align: justify;">As for the energy performance is concerned, all the external doors and windows have been replaced and the interior has been insulated by installing soundproofing panels which have significantly improved the insulation of the building and the rooms, with advantages both in terms of energy and acoustic comfort of the rooms.</p>\r\n
            <p style="text-align: justify;">A new advanced home automation system, which promotes energy saving for air conditioning has also been implemented.</p>\r\n
            <p style="text-align: justify;">The works were managed and completed in two phases involving more than 50 subcontractors and without ever interrupting the hotel management activity.</p>
            """
          +post_title: "Refurbishment of an iconic luxury hotel in Rome"
          +post_excerpt: "Tétris carries out the renovation of the legendary St. Regis hotel in Rome."
          +post_status: "publish"
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        1 => WP_Post {#5143
          +ID: 19437
          +post_author: "2"
          +post_date: "2021-07-29 15:13:44"
          +post_date_gmt: "2021-07-29 15:13:44"
          +post_content: """
            <h2><strong>Challenge</strong></h2>\r\n
            <p>The new The Hoxton hotel in Rome, a brand of the London-based Ennismore group, is an example of the change that is taking place in the hotel market in Italy and around the world. Located in a building dating back to the 1970s, at Largo Benedetto Marcello 220, in the Parioli district, it belongs to the Beverly Hills real estate fund of Kryalos SGR, which entrusted us with the fit-out project of the entire structure, including the production and installation of some bespoke joinery. The hotel, the first under The Hoxton brand to open in Italy, reflects the concept behind the British chain: to create an atmosphere in tune with the surrounding neighbourhood by taking inspiration from the details of local architecture and the urban context of the host city.</p>\r\n
            <h2><strong>Solution</strong></h2>\r\n
            <p>The project, by Ennismore Design Studio and Fettle Design, for the design of the public spaces, aims to create a design-rich space open not only to guests, who will be able to taste moments of neighbourhood life, but also to those who live in the city on a daily basis. We completed the redevelopment of the hotel's interior spaces in just 14 months, meeting the agreed timetable, despite the restrictions imposed by the pandemic.The building - which is listed by the Capitoline Superintendency - has been completely reconfigured, modifying the previous layout of the interior spaces, while the existing external shell has been preserved and enhanced. The implementation of new air conditioning and air treatment systems has also contributed to improving the energy efficiency and comfort of the building. The windows and doors were also replaced to improve the building's acoustic and energy performance. The 10,000 square metre hotel has over 190 rooms eclectically furnished with vintage Italian pieces and finished with herringbone parquet floors, wall boiserie, custom-designed headboards and original Murano glass chandeliers. But the hotel's true identity comes to life on the ground floor in the welcoming retro-style open-plan lobby, arranged around a central fireplace. Contemporary works of art by Roman and international artists characterise the interiors inspired by Italian design from the 1970s. Bright colours, bespoke furnishings, textures and fabrics enhance the elegant all-day bar and restaurant areas, the convivial zones and the verdant open-air terrace. The space is completed by a reconfigurable area in the basement called "L'Appartamento", which hosts meetings and events and boasts five rooms with a domestic setting around a communal kitchen.</p>
            """
          +post_title: "A hotel that opens up to the local community"
          +post_excerpt: "Tétris carries out the renovation works for the opening of one of the first examples of open-house hotels in Italy: The Hoxton, Rome"
          +post_status: "publish"
          +comment_status: "closed"
          +ping_status: "closed"
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          +post_name: "a-hotel-that-opens-up-to-the-local-community"
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          +post_modified: "2022-03-31 14:02:42"
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        2 => WP_Post {#5159
          +ID: 34490
          +post_author: "2"
          +post_date: "2023-06-19 18:34:56"
          +post_date_gmt: "2023-06-19 18:34:56"
          +post_content: """
            <h2>Challenge</h2>\r\n
            <p>Nestled in the oldest part of Rome, the Anantara Palazzo Naiadi Rome Hotel - a luxury brand of the Minor Hotels Group recently making its debut in Italy - is located in Piazza della Repubblica and boasts a fascinating architectural history with original elements commissioned by Pope Clement XI for the Vatican in 1705. The building is suspended over the ancient Baths of Diocletian, with its excavated foundations, pools and mosaics visible on the lower floor.</p>\r\n
            <p>The hotel's 232 rooms and suites feature different configurations and styles, blending the charm of antiquity with the comfort of modern facilities. The interior design ranges from contemporary to neoclassical, creating a relaxing atmosphere: the perfect base from for exploring the charms of one of the world's most impressive cities.</p>\r\n
            <p>Our team completed the civil and plant engineering works for the revamping of this five-star hotel.</p>\r\n
            <h2>Solution</h2>\r\n
            <p>The project, which covered an area of 8000 sqm, was completed in 15 months during which the structure continued to be operational.</p>\r\n
            <p>The renovation included the refurbishment of many of the building's rooms as well as the complete construction of three exclusive new Anantara suites.</p>\r\n
            <p>In addition to the room floors, the work also involved several common areas of the property, including the hotel lobby, which features a sophisticated and refined design, the breakfast room and the restaurant on the ground floor.</p>\r\n
            <p>The transformation of a portion of the top floor included the ex-novo construction of a SPA and wellness area and the renovation of the rooftop terrace - one of the largest in the city - which houses a new elegant Lounge rooftop bar and the SEEN by Olivier Da Costa Restaurant, furnished in Art Nouveau style, with an unparalleled view of the city skyline.</p>
            """
          +post_title: "Renovation of a hotel with historic charm"
          +post_excerpt: "Tétris completed the refurbishment of the new Anantara Palazzo Naiadi in Rome. The civil and plant engineering works - managed entirely with the operational structure - involved the room floors, and common areas such as the lobby and breakfast area, the restaurant, the wellness area and the terrace."
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        \r\n
        <p><a href="https://www.thesocialhub.co/" target="_blank" rel="noopener">The Social Hub</a> is a groundbreaking force in the hybrid hospitality sector. Evolving from the vision of The Student Hotel, The Social Hub is a dynamic intersection, seamlessly integrating diverse accommodation options with a wide range of services and contemporary, multifunctional spaces, redefining how we live, work, and socialize.</p>\r\n
        <p>This project has breathed new life into a 24,000 sq m area in the former Customs House industrial zone in Rome's San Lorenzo district, transforming it into a vibrant hub for travelers, students, and local residents alike. Three interconnected buildings, surrounded by a 10,000 sq m park, offer a unique experience: 392 rooms catering to every need, state-of-the-art co-working spaces that foster productivity, recreational and event areas that encourage socialization, a wide choice of dining options, a panoramic rooftop pool with a solarium, and a 24/7 gym.</p>\r\n
        <p>The Social Hub champions responsible and forward-thinking hospitality, creating a positive impact on both the community and the environment. This initiative is part of a larger urban regeneration project with significant social impact, placing sustainability at its core through the implementation of eco-friendly practices that have earned the structure a BREEAM "Very Good" certification.</p>\r\n
        """
      "solution" => """
        \r\n
        <p>We delivered the interior fit-out for The Social Hub, encompassing civil works, MEP installations, and the furnishing of both interior and exterior common areas, including the co-working spaces. Our meticulous attention to detail is evident in the carefully selected finishes, diverse materials, bespoke lighting solutions, designer furniture, and extensive custom carpentry, all complemented by high-end decorative accessories.</p>\r\n
        <p>Our work spanned four floors. On the ground floor, guests are welcomed by the lobby, "grab&amp;stay" areas featuring a central bar, and a dramatic tiered seating area leading to the lower ground floor. This level includes a restaurant, the M&amp;E area for meetings and events, a pizzeria, and a communal kitchen for students. The lower ground floor also houses additional common areas, laundry facilities, and a gym. The first floor is entirely dedicated to co-working, offering enclosed and open-plan offices, meeting rooms, break areas, and an expansive private terrace. Finally, on the rooftop, we created a functional area to complement the swimming pool.</p>\r\n
        <p>The design is distinguished by a modern and dynamic aesthetic, enhanced by natural elements that promote well-being. The shared areas were conceived as versatile and easily adaptable environments, catering to a variety of work and social needs. The spacious and flexible event spaces are ideal for hosting initiatives of all kinds. Lounge areas and bars invite relaxation and conviviality, thanks to comfortable seating, sophisticated furnishings, soft lighting, and natural materials. Even service areas, such as the laundry room, have been designed to transform functionality into a pleasant experience. Unique design details contribute to creating a strong and distinctive visual identity, offering welcoming and stimulating environments characterized by a careful combination of colors, original furnishings, and details that reflect the essence of The Social Hub.</p>\r\n
        <p>&nbsp;</p>
        """
    ]
  ]
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    "solution" => "Solution\n"
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      <h2 id="challenge" class="tab">Challenge</h2>\r\n
      <p><a href="https://www.thesocialhub.co/" target="_blank" rel="noopener">The Social Hub</a> is a groundbreaking force in the hybrid hospitality sector. Evolving from the vision of The Student Hotel, The Social Hub is a dynamic intersection, seamlessly integrating diverse accommodation options with a wide range of services and contemporary, multifunctional spaces, redefining how we live, work, and socialize.</p>\r\n
      <p>This project has breathed new life into a 24,000 sq m area in the former Customs House industrial zone in Rome's San Lorenzo district, transforming it into a vibrant hub for travelers, students, and local residents alike. Three interconnected buildings, surrounded by a 10,000 sq m park, offer a unique experience: 392 rooms catering to every need, state-of-the-art co-working spaces that foster productivity, recreational and event areas that encourage socialization, a wide choice of dining options, a panoramic rooftop pool with a solarium, and a 24/7 gym.</p>\r\n
      <p>The Social Hub champions responsible and forward-thinking hospitality, creating a positive impact on both the community and the environment. This initiative is part of a larger urban regeneration project with significant social impact, placing sustainability at its core through the implementation of eco-friendly practices that have earned the structure a BREEAM "Very Good" certification.</p>\r\n
      """
    1 => """
      <h2 id="solution" class="tab">Solution</h2>\r\n
      <p>We delivered the interior fit-out for The Social Hub, encompassing civil works, MEP installations, and the furnishing of both interior and exterior common areas, including the co-working spaces. Our meticulous attention to detail is evident in the carefully selected finishes, diverse materials, bespoke lighting solutions, designer furniture, and extensive custom carpentry, all complemented by high-end decorative accessories.</p>\r\n
      <p>Our work spanned four floors. On the ground floor, guests are welcomed by the lobby, "grab&amp;stay" areas featuring a central bar, and a dramatic tiered seating area leading to the lower ground floor. This level includes a restaurant, the M&amp;E area for meetings and events, a pizzeria, and a communal kitchen for students. The lower ground floor also houses additional common areas, laundry facilities, and a gym. The first floor is entirely dedicated to co-working, offering enclosed and open-plan offices, meeting rooms, break areas, and an expansive private terrace. Finally, on the rooftop, we created a functional area to complement the swimming pool.</p>\r\n
      <p>The design is distinguished by a modern and dynamic aesthetic, enhanced by natural elements that promote well-being. The shared areas were conceived as versatile and easily adaptable environments, catering to a variety of work and social needs. The spacious and flexible event spaces are ideal for hosting initiatives of all kinds. Lounge areas and bars invite relaxation and conviviality, thanks to comfortable seating, sophisticated furnishings, soft lighting, and natural materials. Even service areas, such as the laundry room, have been designed to transform functionality into a pleasant experience. Unique design details contribute to creating a strong and distinctive visual identity, offering welcoming and stimulating environments characterized by a careful combination of colors, original furnishings, and details that reflect the essence of The Social Hub.</p>\r\n
      <p>&nbsp;</p>
      """
  ]
  "duration" => "8 months"
  "workplaces" => ""
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    <p>We delivered the interior fit-out for The Social Hub, encompassing civil works, MEP installations, and the furnishing of both interior and exterior common areas, including the co-working spaces. Our meticulous attention to detail is evident in the carefully selected finishes, diverse materials, bespoke lighting solutions, designer furniture, and extensive custom carpentry, all complemented by high-end decorative accessories.</p>\r\n
    <p>Our work spanned four floors. On the ground floor, guests are welcomed by the lobby, "grab&amp;stay" areas featuring a central bar, and a dramatic tiered seating area leading to the lower ground floor. This level includes a restaurant, the M&amp;E area for meetings and events, a pizzeria, and a communal kitchen for students. The lower ground floor also houses additional common areas, laundry facilities, and a gym. The first floor is entirely dedicated to co-working, offering enclosed and open-plan offices, meeting rooms, break areas, and an expansive private terrace. Finally, on the rooftop, we created a functional area to complement the swimming pool.</p>\r\n
    <p>The design is distinguished by a modern and dynamic aesthetic, enhanced by natural elements that promote well-being. The shared areas were conceived as versatile and easily adaptable environments, catering to a variety of work and social needs. The spacious and flexible event spaces are ideal for hosting initiatives of all kinds. Lounge areas and bars invite relaxation and conviviality, thanks to comfortable seating, sophisticated furnishings, soft lighting, and natural materials. Even service areas, such as the laundry room, have been designed to transform functionality into a pleasant experience. Unique design details contribute to creating a strong and distinctive visual identity, offering welcoming and stimulating environments characterized by a careful combination of colors, original furnishings, and details that reflect the essence of The Social Hub.</p>\r\n
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